As a fashion-obsessed millennial, I’ve always loved shopping. But lately, something has been missing from my shopping experience: the ability to actually try clothes on before buying them. Don’t get me wrong—I love being able to order clothes online without having to step foot inside a store. Yet there’s something satisfying about trying on an outfit in person and seeing how it looks with your own two eyes and body type before committing to it for good (or at least until next season). That’s why I decided to explore the world of phygital fashion, where digital meets physical reality. In this article, I’ll explain what phygital fashion is all about and discuss why it could be a major change for the industry as we know it today.
Digital is the new brick and mortar.
As the world becomes increasingly digital, it’s no surprise that many people prefer to shop online. It’s much cheaper than traditional retail stores, and you can find products from all over the world without leaving your home. In fact, some of these online shops offer better prices than physical stores because they don’t have the overhead of physical retail space or expensive storefronts (and often no employees).
Online shopping is also easier: You can do it in your pajamas while drinking tea or coffee if you like! And if you’re worried about safety issues—like someone stealing your credit card information while making a purchase on an unsafe website—you don’t have to worry as much when buying things online as opposed to at a brick-and-mortar store where anyone could see what kind of purchases you’re making.
If those reasons weren’t enough to entice you into going phygital, here’s one more: phygital shopping is more eco-friendly than real life shopping! The average person consumes an estimated 1–2 kilos of resources every day just through their daily activities (e.g., driving cars). By switching over entirely from brick-and-mortar shopping experiences into virtual ones where we can get what we need with less effort and fewer environmental impacts from production/distribution processes means that our planet will be healthier for future generations too!
It’s all about shopping from home.
Phygital fashion is all about shopping from home. You can get the latest trends, browse through thousands of products and buy exactly what you want, when you want it. It’s all about convenience and having the best time possible in your own clothes closet!
It’s about inclusive sizing.
Phygital fashion is about creating (and selling) clothing that fits a wider range of body types and ages. By using realistic sizes, you’re not just allowing customers to feel good about themselves but also helping them make better choices when it comes to the clothes they choose.
Size ranges are more inclusive than ever before. “Plus” sizes have been growing in popularity for some time now, and many brands are starting to embrace this trend by offering extended sizing from XS through 5X. Not only does this allow for more diversity in their customer base, but it also helps them sell more products because larger sizes are often harder for retailers to get right with each new season or collection of clothing – meaning there’s less inventory risk associated with offering bigger sizes!
It teaches you a new way of styling.
Phygital Fashion is more than just a new way of shopping, it’s also a new way of styling. Because you can try on clothes in your PJs, you can buy clothing that fits your body type and style without having to drive all the way across town (or even the country) to find it. The Phygital Fashion industry has exploded over the last few years because it empowers shoppers by giving them more control over their wardrobes. It also helps them find clothes that aren’t just flattering—they fit perfectly!
The future of fashion is about merging digital and physical worlds.
As you know, the fashion industry is making strides to create a more inclusive and sustainable future. From learning how to use inclusive sizing in your design process to teaching a new way of styling, there are many ways that Phygital Fashion can help your brand transition into the future.
While it might be hard to imagine a world without brick-and-mortar stores, we’re excited to see how Phygital fashion will change the way we shop. Now that digital shopping has become so popular, it’s only natural that people would want their clothes to look like they do online. But this isn’t just about making your closet look nice—it’s also about making sure everyone feels included when they shop. As consumers become more aware of body positivity issues like size inclusivity and trans representation in fashion media, brands need to follow suit by designing clothing lines that reflect those values instead of reinforcing outdated stereotypes about who should wear what size clothing based on their gender identity or race. This is why we’re seeing more brands like Gypsy Sport embracing inclusive sizing models like trans woman Isis King or plus-size model Paloma Elsesser as part of their ad campaigns: because there’s no reason why anyone should feel excluded from wearing whatever they want!
Read more about digital fashion here.